The Power of Marketing

TV Remote ControlWe don’t watch live television in our home. We don’t have access to any kind of live TV – we stream Netflix and we watch DVD’s. Consequently, we don’t ever see commercials.

Last week, the boys were at my parents’ – and they watch live television. This week, we’re in a hotel – which came with Cartoon Network and Nickelodeon. Both of those channels are full of commercials.

The day we got to Quantico, I took the boys to the commissary.  Up one aisle and down the other, I heard a running stream of commercials from Scott.

“Ants are hard to kill. Raid kills bugs dead. It’s a family company.”

“Oxiclean gets tough stains out.”

“Lucky Charms! They’re magically delicious!”

“We have to buy Twix cereal and get the birthday card off of the back of the box.”

It was never ending.

We often don’t give our children enough credit for what they take in, what they understand, and what they retain. My kids don’t have filters for commercials, so how they affect them is clearly apparent and makes me aware of the marketing.


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