I have a very dear friend named Nicki. One weekend, while we were visiting them, she made pancakes. She pulled out an adjustable measuring cup and measured everything with it – wet and dry ingredients. I was dully impressed. Then I forgot all about it. A year or two later, I was at a kitchen products party and saw one and promptly purchased it, trying to figure out just how I planned to explain to my husband why I spent $10 on a measuring cup when I had a drawer full of plastic ones, stainless steel ones, and glass liquid ones in all different shapes and sizes.
