Men are visual creatures. And we live in an extremely visual world. From swimsuit models pedaling beer to shiny sports car commercials, we are bombarded visually on a constant basis. You can barely even read a website without your peripheral vision being attacked with ads that flash, scroll, bleep, bloop. I was on a website recently trying to read a long line of text and an ad in the sidebar was so annoying that I had to open another window and put it in front of the one I was reading to block the ad.